Let’s start by saying that nothing is infallible, but this lip gloss comes pretty close. If you apply it to clean, dry lips, the colour lasts all day, even if you wipe it with a Kleenex. It goes on as a wet gloss (you can blot some off at this point if necessary) and then it dries and stays put, which is a cheery thing. The other end of the tube is a clear gloss that goes overtop to keep your lips moist. It does come off easily with a washcloth at the end of the day. As someone who gets a rash from many lipsticks, this is a great alternative for me.